Playboy founder Hugh Hefner wants to expand his business empire further and open casinos in London, England, and Macao, China.

The 84-year-old Playboy founder wants to further expand his business empire as he is planning to move away from "adult programming" because he doesn't feel it is the right direction to go in anymore.

He said: "We will be announcing casinos in both Macao, China, and London. As far as media goes, I think we'll be involved in more mainstream ventures.

"We already have spin-offs of 'The Girls Next Door' on the E! Channel with both Holly Madison and Kendra Wilkinson, as well as a pilot with Bridget Marquardt on A&E. We're going to be doing more of that.

"That's the direction we're moving in; we're moving away from the adult programming because it's not the future. I think it gets in the way of who we are, and who we want to be." read more...